Booming digital literacy skills among elderly population.

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HT's Nikolina Pejović presented BOOMER Project on International Deutsche Telekom Europe Online Meeting 22nd Jan 2024

In a recent international online meeting organized by Deutsche Telekom Europe, HT's Nikolina Pejović presented the BOOMER project. As part of the Deutsche Telekom global network, HT (Hrvatski Telekom) plays a role in driving initiatives that align with Deutsche Telekom Europe's Environmental, Social, and Governance (ESG) targets. Representing HT she showcased the project's goals, progress, and its potential impact on bridging the digital divide within the senior community. Deutsche Telekom Europe, with a dedicated ESG pillar focusing on seniors, expressed keen interest in supporting the BOOMER project. Recognizing the importance of addressing digital inclusion globally, Deutsche Telekom Europe has included the Senior pillar in its ESG and is interested in making BOOMER part of the Senior strategy. In a significant development, Nikolina Pejović has been added to the Europe task force, a group dedicated to implementing Senior pillar across other Telecom Natcos within the Deutsche Telekom network. This move underscores the commitment of both HT and Deutsche Telekom Europe to extend the positive impact of the BOOMER project and create a more digitally inclusive environment for seniors on a global scale.

BOOMER presented at SENIOR 2030 event in Zagreb, Croatia

On June 28th 2023 Matica umirovljenika Hrvatske, largest association of elderly persons in Croatia held gathering as part of its activities in SENIOR 2030 project. BOOMER representatives were invited to present project accomplishments and plans for future activities. Ms. Nikolina Pejović, representative of Croatian Telecom, one of BOOMER partners informed representatives of City of Zagreb, MUH presidency and participants from the target group about the activities of BOOMER project. The presentation of results from BOOMER survey spanned large interest of participants from 3rd age population. In forthcoming period BOOMER plans to launch a series of educational events through which it will help members of 3rd age population to enhance their digital skills.

Round table "Digital skills in the third age"

On Monday, June 12, 2023, BOOMER project consortium organised round table “Digital skills in the third age” and presentation of project results at the Faculty of Economics and Business Zagreb. BOOMER aims to improve the digital skills of third age population, to bridge the intergenerational digital gap and enable the active participation of older people in everyday activities. Over 100 retirees, members of the group that BOOMER is intended for, visited the event. The results of the project were presented by prof. Nebojša Stojčić, project coordinator and director of the UNIDU CREDO research center. As he pointed out, according to the share of people of the third age with digital skills, Croatia is below the European Union average, and this population group is more exposed to the risk of disinformation, financial fraud, identity theft and similar risks in the digital environment. On the other hand, a survey conducted among pensioners from all parts of the Republic of Croatia showed that many elderly people are not only open to using digital tools, but also actively include them in their daily life for the purpose of accessing information, activities on social networks and communication with family and friends. In this sense, the BOOMER project contributes to the reduction of the intergenerational digital gap, the active participation of older citizens in everyday life, the social inclusion of digitally vulnerable social groups and the exploitation of synergies between interested participants. In the round table that followed, the Vice President of the European Commission for Demography and Democracy, Mrs. Dubravka Šuica, State Secretary of the Ministry of Labour, Pension System, Family and Social Policy, Mr. Ivan Vidiš, representative of the Agency for Mobility and EU Programs, Mrs. Marija Pavlović Bolf , president of the Croatian Pensioners Association, Mr. Višnja Fortuna and Nikolina Pejović from Croatian Telecom discussed project progress and other undergoing initiatives for digital upskilling of elderly persons. Mrs. Šuica highlighted digitization as one of the priorities of the European Union and expressed her satisfaction with the practical implementation of the project so far. Other participants presented the practical experiences and initiatives of the institutions they represent aimed at improving the digital skills of people of the third age. "It was our pleasure to host a round table as part of the BOOMER project, which focuses on the digital literacy of people of the third age. Through BOOMER, we provide support and education to elderly people so that they feel safe and confident in the world of digital technologies. We will continue to work diligently to enable them to remain connected and active in this digital age," said Associate Professor. Ph.D. Mihovil Anđelinović, project manager from EFZG. "In the interest of Croatian Telekom is an educated, digitally literate population in all periods of life, especially the third age. HT has already independently launched digital literacy education projects by donating internet and laptops to homes for the elderly. The BOOMER project represents the continuity of our activities by which we say thank you to the elderly," said Nikolina Pejović , representative of Croatian Telecom in the consortium. "Being a part of the BOOMER project for Croatian Pensioners Association represents an important contribution to the development of digital technologies that will affect the standard and quality of life of the elderly and pensioners. Through the project, the Croatian Pensioners Association will continue to provide support in working with pensioners in order to increase the level of digital literacy that will facilitate their daily activities." - Višnja Fortuna, president of the Croatian Pensioners Association. More about the project:  

BOOMER Virtual Corner is now available in English

We are pleased to announce that the BOOMER Virtual Corner is now available in English on! BOOMER Virtual Corner is the open educational resource (OER) platform that will host the main results of the project, and will be available for the duration of the project and even 2 years after its completion. The platform is available openly and completely free of charge, user-friendly and responsive, so that seniors can improve their digital skills in order to bridge the digital divide. Soon, the platform will also be available in German, Spanish, Croatian and Italian in order to reach a wider audience. BOOMER is a project co-funded by the Erasmus+ programme of the European Union, and is developed by a consortium of 8 partners from 5 countries (Croatia, Belgium, Italy, Spain and Germany). The project has the very clear and concrete objective of contributing to the bridging of intergenerational divide, allowing active participation in everyday life of ageing citizens and promoting social inclusion of digitally vulnerable social group. Keep up to date with the project on BOOMER Virtual Corner and on the social networks Facebook and YouTube.